STRATEGIC DECISION COMPREHENSIVENESS AND NEW PRODUCT DEVELOPMENT OUTCOMES IN NEW TECHNOLOGY VENTURES.
نویسندگان
چکیده
منابع مشابه
Strategic Decision Comprehensiveness and New Product Development Outcomes in New Technology Ventures
With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehe...
متن کاملThe Decision and Resource Environments of New Technology Ventures
The environments in which managers make decisions and deploy resources may vary widely between different firms. This paper introduces and formalizes two theoretical constructs – the decision environment and the resource environment. The constituent elements are developed theoretically and empirically, first through stakeholder analysis, then inductively from eight new venture case studies. The ...
متن کاملThe contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
This study extends research on entrepreneurial behavior by investigating the relationship between the marketing strategy innovativeness (MSI) and new product performance in technology-based new ventures in China. Specifically, premised on contingent resource-based view we argue that MSI is a firm capability that must be bundled with external managerial relationships and be deployed in the appro...
متن کاملA New Consideration on New Product Development Models
In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products.New product development is a multi-stage process. Many different models with a varying number of stages hav...
متن کاملStrategic alliances and product development in high technology new firms: The moderating effect of technological capabilities
a Institute for Innovation Research, Technology Management, and Entrepreneurship, Ludwig-Maximilians Universität München, Kaulbachstr. 45, 80539 München, Germany b Technische Universität München, Chair of Entrepreneurship, Karlstr. 45, 80333 München, Germany c University of Minnesota, Department of Strategic Management & Organization, Suite 3-428, Carlson School of Management, 321 19th Ave. Sou...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Academy of Management Journal
سال: 2004
ISSN: 0001-4273,1948-0989
DOI: 10.2307/20159603